1. Mini Cooper Convertible Openometer
What: Records time spent traveling with the roof down.
Cost: Standard
Our Take: We can’t remember the last time we were in a convertible and wondered exactly how long we drove with the top down.
2. Maybach Zeppelin Perfume Atomizer
What: An illuminated Plexiglas sphere that slowly distributes fragrances throughout the cabin.
Cost: $5,000
Our Take: For the price, we could have 5,000 pine-tree air fresheners for a surely more-potent smelling result.
3. Lexus LS 460 Advanced Parking Guidance System
What: Helps driver parallel park or back vehicle into a parking space.
Cost: $700
Our Take: By the time you get the system set, you’ll have six or seven enraged motorists behind you waiting to get by.
4. Rolls-Royce Phantom Starlight Headliner
What: Fiber-optic and LED technology for the headliner designed to create the illusion of a dazzling sky at night.
Cost: $8,400 (sedan), $12,100 (coupe)
Our Take: Who turned my Rolls into a planetarium?
5. Rolls-Royce Phantom Self-Righting Logo Center Caps
What: Floating wheel center caps that keep the RR logo upright at all times.
Cost: Standard
Our Take: Is an upside-down or slanted Rolls-Royce logo that much less prestigious?
6. Rolls-Royce Phantom Power-Closing Rear Doors
What: A motorized rear-door closer.
Cost: Standard
Our Take: We would fire any chauffer who doesn’t close the door after we get in and hire one who does.
7. Smart Fortwo Anti-Theft Alarm System
What: Run-of-the-mill theft-deterrent system.
Cost: $160
Our Take: How many car thieves do you think would risk getting caught and going to jail for a Fortwo?
8. Volkswagen New Beetle Flower Holder
What: Dashboard-mounted plastic vase.
Cost: Standard
Our Take: A French-fry holder would be way cooler, but we could live without that, too.
9. Mercedes-Benz R-class Bottle Opener
What: Front cupholder divider that doubles as a bottle opener.
Cost: Standard
Our Take: Bottles with twist-offs are wonderful things, or be a man and use your teeth.
10. Aston Martin Jaeger-LeCoultre DBS Transponder Watch
What: A watch that is capable of locking and unlocking the DBS’s doors.
Cost: $34,500
Our Take: We’ll never be as cool as 007, anyway.